Programmatic SEO
Publishing many similar pages from data and templates instead of writing each one by hand.
Glossary
SEO terms, defined for the person who has to act on them.
Each entry is a definition, what the term means for a site you run, and — where the relation is real — how Blogotter treats it. Written to be acted on, not to be complete.
Topic cluster
A pillar page and the related articles that link to it, organising a site around topics instead of isolated posts.
Keyword cannibalisation
Two or more of your own pages competing for the same query, splitting the relevance between them.
Search intent
What the searcher actually wants — information, a specific site, a comparison, or a purchase.
Meta description
The summary a page declares for search results, usually shown under the title.
Internal linking
Links from one page of your site to another, distributing relevance and giving crawlers a path.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — the qualities evaluators use to judge content, especially where money or advice is at stake.
Long-tail keywords
Specific, multi-word queries with lower individual volume but clearer intent.
SERP
Search engine results page — everything the engine shows for a query: links, snippets, images, ads.
Backlinks
Links from other websites to yours — votes of reference that engines still weigh heavily.
AI Overviews (and answer engines)
AI-generated answers shown above or instead of classic results, in Google and in assistants like ChatGPT and Perplexity.
XML sitemap
A machine-readable list of a site's indexable pages, submitted so engines can find them.
Questions
About the glossary.
Who is this glossary for?
People who run websites and meet SEO terms in tools and reports. Each definition is written to be acted on, not to be complete the way a textbook would be.
Can I reuse these definitions?
They are published for readers, not for scraping. Link to the page if it was useful; copying it onto your own site helps nobody.